YouView adds Ketchup, Miffy
Miffyʼs Adventures Big & Small is new to Ketchup TV
UK childrenʼs AVoD service Ketchup TV is expanding its distribution across the country from today by launching its free player on the YouView digital platform.
The deal with YouView makes Ketchup TV available to a further three million connected set-top boxes in TalkTalk TV and BT TV homes. A free Ketchup TV app is also launching iOS and android mobile devices this month.
Paul Coster, CEO of parent UK OTT firm VOD 365, said joining YouView represented “a major milestone in the development of our business.”
Ketchup TV, which launched on the digital Freeview platform in summer 2016, offers a mix of well-known preschool brands aimed at two- to six- year-olds.
New shows joining Ketchup TV include Miffy, Maya the Bee and Vic the Viking, following a deal between VOD 365 and Germany media company Studio 100 and its kidsʼ subsidiary M4E. A separate agreement with eOne also sees Ben and Hollyʼs Little Kingdom join the line-up.
VOD 365 has also renewed its deal with DHX for classics Bob the Builder, Fireman Sam and Teletubbies, and has existing deals with DreamWorks
and Mattel and more as-yet undisclosed agreements are being finalised.
Coster told C21 he will look for a few more shows at next weekʼs Mipcom market. He stressed quality over volume, adding that Ketchup TV was a curated service not a “VoD warehouse.”
David Faulkner, head of corporate and business development for YouView, called Ketchup TV “a great addition to an already strong line-up of players and Apps on YouView” like of BBC iPlayer, ITV Hub, Netflix and NowTV.
He added that it offered “a great range of the most popular childrenʼs TV content on-demand, to kids and families across the country.”
Ketchup TV is one of a growing number of ad-funded VoD channels run by VOD 365, including the recently launched Sports Channel Network, which is set to join YouView in November along with factual channel Planet Knowledge. It is currently also planning ‘petrol-headʼ service Gas Station, and Coster revealed that more channels are being planned.
VOD 365 claims to be the first UK company to exploit the OTT AVoD window in the UKʼs free-to-air digital space and the first to deliver dynamic advertising.